Case Study: Advocacy, Grassroots
Client: Library on West is Best
Challenge: Several communities in Annapolis were concerned that their local library might be moved. The county library board was considering whether to move the library to a new location that would be difficult to reach by foot or to rebuild and expand on the existing property.
Representatives from the communities organized to keep the library on West Street, creating the organization Library on West is Best to oppose moving the library.
Solution: We met with representatives of the organization to discuss their goals, set a strategy, and determine tactics that would give us the best chance to keep the library on West Street. We agreed that strong public support and letters of support from elected officials and candidates would improve the likelihood that the library would remain on West Street.
We created a website to serve as the clearinghouse of all information related to the effort as well the online home of the petition to show support for our cause. We went beyond digital and included more traditional tactics like yard signs and letters to the editor.
Results: Through our efforts, we generated media coverage from the local and state newspapers; garnered support from local candidates, elected officials, and community leaders, which lead the library board to vote unanimously to rebuild on West Street.